What is the one thing that your guests’ take their time with and read through? That’s right, your menu. So we are wondering, why so many restaurants only list their dishes without much care when instead they could use the menu text as advertising? We hope, you will do it better with the help of our do’s and don’ts in writing a menu!
#1 Do Describe Taste and Texture!
Ever read through a food description and got a craving since it sounded so delicious? This is what you are aiming for! Describe taste and texture of the dish with mouth-watering adjectives.
#2 Do Use the Tone of Voice of Your Guests!
Match your voice to your target group! For example, you might strive for a more casual tonality if you target younger groups or choose an elegant, sophisticated approach if candle light dinners are your strong point.
#3 Do Arrange Your Menu in Categories!
Make your menu easy to comprehend and orientate in by arranging it in categories like “Fish”, “Burger” or other groups that fit. Also, try to integrate recommendations for fitting pairings like a wine that goes well with a dish.
#4 Don’t Forget to Update!
Written content gets old quickly. Don’t forget to update your menu’s content when changing up your dishes. Nothing will be more demotivating for a guest if he cannot have what he has finally chosen from your menu. A digital menu is a great way to save additional printing costs and make an update quick and easy. Sounds complicated? Don’t worry, there is an app for it (of course)! Try the free version of Mike’s Digital Menu to get a first impression of what is possible with just a few clicks. Mike’s Digital Menu is available on Android in January 2020, with iOS following shortly after.
#5 Don’t Keep Your Menu to Yourself!
Many people look up restaurants online before deciding to go there. That is why it is important to share your menu online as well! If you cannot be found online, guests might not even consider stepping into your restaurant.
#6 Don’t Underestimate the Spell Check!
Simple spelling errors could make the difference between getting a professional impression or not. Sometimes, unfortunate errors might even change the meaning of words, ending in guests making fun of your menu. That must not be bad, but it isn’t good either, so turn on the spell check!