The kitchen is the very essence of every restaurant. Here, the restaurant’s unique tastes and culinary creations come to life. Before the kitchen gets to work though, guests need to be convinced to try your dishes. A great way to whet your guests’ appetite is to give them a clear and delicious overview of what you serve, or in other words: Use your menu as a sales and marketing tool!
There are first steps to designing a menu everyone should follow.

1. What is your topic?
Your menu should match the overall ambience of your restaurant. Design it to fit both, your dishes and your interior design, for a consistent appearance.

2. Who are your guests?
Tailor your menu to the interests and needs of your guests. By addressing their preferences via image and tone of voice, your guests will immediately take a liking to your restaurant.

3. What are your guests expecting?
Guests are looking for a specific dining experience. They might just want to grab a quick bite, or they might wish for a multi-course. Show them which of these experiences you offer.

4. What sets you apart from your competitors?
Showcase in your menu what makes you different from others. This could be a signature dish, a special preparation method or top technical equipment.

Beside the classic printed menus, digital media have opened up a grand variety of ways to showcase your menu in a visually appealing and professional way. A big advantage of digital menus is the flexibility to update the menu anytime without much of a hassle or additional costs. With a digital menu, you can adapt your menu to seasons or even use it at short notice, e.g. when a dish has sold out.

You can try it for free with the app Mike’s Digital Menu (available on Android in January 2020, with iOS following shortly after) and start exploring your new possibilities.