In gastronomy, there are specifications which product information must be made available to the guests. But in addition to the prescribed information, other aspects should not be neglected in the menu. Depending on your concept, it is worth thinking about the few points you’d like to emphasize to your customers. Because with the right information you will increase customer satisfaction and, in this vein, your success. We explain to you which additives must be declared on the menu.
What information must you put on the menu?
What information is mandatory varies from country to country. In the European Union, the indication of some ingredients, additives, and treatment methods are required.
Accordingly, you also have to reveal ingredients that can cause allergies, such as milk, eggs, and grains containing gluten. In addition, additives such as colorings and preservatives must be revealed on the menu. Genetically modified foods must also be labelled. More details are presented in the respective regulation.
In addition, special requirements apply to certain foodstuffs, such as milk products or meat.
What should you put on the menu?
False or misleading information has no place on the menu. Voluntary additions, however, should be added. If, for example, a product meets the requirements to be declared “organic” then this is a great piece of information for your guests. It may affect his or her decision and can help justify a higher price.
More detailed descriptions are always a brilliant idea, as rich information has a positive impact on the value of the food on offer and thus affects the price. “Beef tartar” may sound quite good, but what’s even better is “Finely marinated tartar of the filet of Argentine beef”. It doesn’t matter that it’s the same product in both cases – just remember the North Dakota wine.
Therefore, always take time to consider what information to put on your menu, and what doesn’t belong there. This way, not only are the legal requirements kept, but further information is important to maintaining customer satisfaction and conversion. By the way, anyone who relies on a digital menu, such as Mike’s Digital Menu, can easily implement this and worry less about good design.